An outer wrap for an elevated unboxing

A sleeve box is a paperboard wrap that slides over an inner tray or insert, rather than being a fully enclosed box on its own. The sleeve is pulled off first, revealing the tray underneath, which adds a small extra step, and a bit of theatre, to the unboxing experience.

Why Brands Use Sleeve Packaging

This two-piece design is popular in beauty sets, bakery boxes, gift packaging, and electronics accessories, wherever a slightly elevated presentation matters more than shipping efficiency. It also gives extra printable surface area across the sleeve, without needing a full box structure underneath.

Sleeve and Tray Combinations

Sleeves are usually paired with a simple cardboard tray cut to hold the product securely. The sleeve carries most of the branding and print, while the tray focuses on protecting and presenting the product itself once revealed.

Materials

Sleeve boxes are typically made from folding carton board, chosen for its ability to hold sharp, bright print. Kraft board is also popular for a more natural-looking sleeve, particularly for food or eco-focused brands.

Order Sizes We Support

Custom sleeve boxes are available from around 50 to 100 units, suiting brands putting together their first gift set or premium retail bundle.

Average Prices

As a general guide, sleeve boxes typically cost between £0.30 and £1.00 per unit for the sleeve alone, with the inner tray priced separately depending on its size and complexity. These are guide figures only.

Sustainability

Folding carton and kraft board used for sleeves are both widely recyclable, and this two-piece design often uses less material overall than an equivalent fully enclosed box with the same premium feel.

Getting Started

Tell us what the sleeve needs to hold and what tray or insert it will pair with, and we will suggest a suitable size and material combination. We build a proof before production and UK-wide delivery.